Lecture 23 | Module 5: eCommerce

T H E F A C I L I T A T O R S A C A D E M Y Lecture 23 | Module 5: eCommerce Daraz Seller Management Account setup, listing optimization, Daraz Ads and seller metrics mastery Duration: 60–70 minutes • Laptop + Daraz Seller Center open Supervised by: Muhammad Sohail Ashraf 20+ Years Freelancing Experience The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Today's Lecture — Full Roadmap What we will cover in the next 60–70 minutes Section 1 0–5 min Homework Review Review L22 — poor listing analysis, Seller Center exploration and optimized listing written Section 2 5–18 min Daraz Account Setup Registering as a seller, Seller Center navigation and account configuration essentials Section 3 18–35 min Product Listing Mastery Title formula, description writing, image requirements and category selection Section 4 35–50 min Daraz Ads & Promotions Sponsored Products setup, Daraz Flash Sales and promotional campaigns for traffic Section 5 50–62 min Seller Metrics & Health Rating management, order fulfillment, reviews and keeping seller score above 90% Wrap-up 62–70 min Live Listing Audit Activity + Homework Students audit a real Daraz listing and write improvements — class reviews The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Lecture 22 Homework Review Section 1 • Minutes 0–5 • Share your eCommerce work with the class Task 1 3 poor Daraz listings analyzed Share your screenshots. What were the specific problems in each? Title too generic? Missing images? Wrong category? Class discusses which issue hurts sales most. Task 2 Daraz Seller Center explored What features did you find most useful? What was confusing? Did you find the product listing upload section? Task 3 Optimized listing written Read your title aloud — is it within 120 characters? Does it start with the category keyword? Class votes: would you click this listing? Task 4 Helium 10 explored — Bonus What keyword data did you find? Were you surprised by any search volumes or competition levels for products you expected to be popular? The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Section 2 Daraz Account Setup Minutes 5–18 • Registration, Seller Center navigation and configuration The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Daraz Seller Account — Setup Step by Step A properly configured account is the foundation — skip steps here and your account performs poorly Open seller.daraz.pk now and follow along. A fully complete seller profile ranks better, gets approved faster for promotions and builds buyer trust immediately. Step 1 Register Go to seller.daraz.pk → Register → Enter mobile number → OTP verification → Create password. Use a dedicated business email — not your personal Gmail. Step 2 Verify Identity Upload CNIC (front and back). Individual sellers use CNIC. Business sellers upload NTN certificate. Verification takes 24–48 hours. Do not skip — unverified accounts cannot withdraw funds. Step 3 Bank Account Add bank account for payments. Must match the name on your CNIC. Daraz pays every 2 weeks. Set up JazzCash wallet as backup for faster settlements on smaller amounts. Step 4 Store Configuration Store name: Use your brand name or a professional business name. Store logo: 200×200px minimum, PNG format. Store banner: 1920×600px showing your product range. These are your first impression to buyers. Step 5 Return Policy Set your return policy clearly: 7 days is standard. Clearly state condition requirements for returns. Sellers with clear policies get fewer fraudulent return requests and higher buyer confidence scores. Step 6 Shipping Setup Configure your shipping zones: Can you ship nationally? What is your handling time (same day / next day / 2–3 days)? Set realistic times — missing your own stated times damages seller rating. The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Daraz Seller Center — Navigating Every Section Know exactly where to find everything — this saves hours every week when managing a client's account Products Manage all product listings. Add new products, edit existing, bulk upload via Excel template, manage variations (size/color), set prices and stock quantities. Use daily Orders View all incoming orders, confirm orders, print shipping labels, mark as shipped, track delivery status and handle cancellation requests. Check 2x daily Customer Chat Respond to buyer inquiries before purchase. Response rate affects your seller score. Target 90%+ response rate within 24 hours. Check 2x daily Marketing Centre Daraz Sponsored Products, bundle deals, discount coupons, flash sale participation and Daraz official campaign submissions. Weekly review Finance View sales revenue, pending settlements, payment history, fee deductions and download financial statements for your records. Monthly review Data Centre Sales analytics by product, category and time period. Traffic sources, conversion rates and customer behavior insights. Weekly review Ratings & Reviews View all buyer ratings and reviews. Respond to negative reviews. Track your seller rating score and identify patterns. Weekly review Logistics Manage shipping — Daraz Fulfillment (DF) warehouse stock levels, return processing and shipping partner tracking. As needed The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Section 3 Product Listing Mastery Minutes 18–35 • Title formula, descriptions, images and category selection The Facilitators Academy • Lecture 23: Daraz Seller Management • thefacilitators.net • +92 304 5224838 Daraz Product Listing — Th